Grandma Knows Best
Grandma Janet Mary Sinke—author of the award-winning “I Wanna Go to Grandma’s House”—talks about life as a grandmother and her rise to the top as an independent publisher ... all while battling Parkinson’s Disease.
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I think one of the biggest marketing advantages with this first book and the ones that have followed is that we have a dual market. The books are children’s books, but have been written and designed for grandparents as well, grandmothers in particular. The baby-boomer grandmas are here in force. We are a “cool” group. We get pedicures, wear cute capris, have fun and make a statement, and so the books are designed to appeal to these grandmas and to anyone who has ever been a grandchild. …
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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