Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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Anyone paying even the slightest bit of attention to book publishing industry news (and also living through it) knows that these are indeed remarkable days. Having more years in and around the book business than I care to count, I can tell you with absolute certainty that the pace of change is unlike any time I can recall, and few signs can be seen of any slow-down in an environment that can only be described as volatile—if not downright unpredictable.
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David Hetherington
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