HarperCollins, Goodreads & PRH on How the Book Discoverability Game Has Changed
"We have moved from mass media to mini-influencers," said Goodreads founder Otis Chandler at IDPF's Digital Book Conference during a panel discussion on discoverability. "They are the ground zero for getting buzz for a book."
These mini-influencers Chandler mentioned run the gamut. They could be celebrities like Bill Gates, who recently released his summer reading list, authors recommending other titles, or book bloggers. All three have avid followings and their recommendations can create a sort of domino effect of word-of-mouth marketing. Goodreads, Chandler added, has made itself home to all three influencer types, allowing them to share their recommendations to a user base that recently topped 40 million.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.