HarperCollins and Rayo Launch Mass Market En Espanol Initiative
First Spanish-Language Mass Market Program to Publish Best-Selling Titles
in Mystery, Thriller, Romance Categories
New York, NY (September 29, 2005) - Coinciding with Hispanic Heritage Month, HarperCollins Publishers announces the launch of the company's pioneering "Mass Market en Español" initiative, aimed at providing a selection of the publishing house's most popular authors to America's burgeoning Hispanic market. The program begins in October 2005 with the Harper/Rayo paperback co-imprinted publication of La Noche de la Bruja Muerta (the Spanish language edition of Kim Harrison's bestselling Dead Witch Walking). It is aimed specifically to meet the demand in the Spanish-language book market for high visibility titles with top-of-the-line packaging.