Book Business

You will be automatically redirected to bookbusinessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

News Briefings : HarperCollins Strives for Global Reach | Book Scanning Service1Dollar­Scan Integrates with Evernote. Everyone happy?

September 2012 By Brian Howard
Get the Flash Player to see this rotator.
 

This summer, Harper­Collins announced it would be launching a global publishing program called Harper­Collins 360, designed to increase availability of the publisher's titles across all English-speaking markets.

The idea is to use a network of print-on-demand [POD] facilities located in regional warehouses so that any title in English will be available in any English-language market, making rights, and not technology or geography, the only impediment to getting a book into a customer's hands.

According to Jean Marie Kelly, the newly appointed Affiliate Publisher of Harper­Collins 360, the program rolled out by making 400 backlist titles (not via POD) from the publisher's U.K. division available to U.S. warehouses. The titles had previously been available through distributor Trafalgar. Harper­Collins 360's plan is to make more front-list titles available through the program, with three scheduled for this fall, and five more, says Kelly, this winter.

The three lined up for imminent release are: the continuation of Janny Wurts' epic fantasy series "Wars of Light And Shadow;" "Hobbitus Ille: The Latin Hobbit"; and what could be the final major work from yoga master B. K. S. Iyengar, "Heart of the Yoga Sutras."

"I think in this new age, with all the technology we have, why do we have some books unavailable [in some regions]?" asks Kelly of the impetus behind the program. "Whether it's Australia, New Zealand, the U.K. or Canada, we want to make that book available to anyone who wants to have it."

By using POD technology in partnership with Donnelly in the U.K. and Australia (and with plans to have a U.S. POD operation running within one year), titles needn't be warehoused in a region to be available there for print purchase. This is good news for consumers—who may have had to pay exorbitant international shipping on titles—and good news for authors.

"I think one of the things we want to do is give our authors the most profound ability to reach readers," says Kelly. "[It makes] happier authors. Keeping our authors as happy as we can is a very big priority."

This process could affect how rights are handled going forward.

 

Companies Mentioned:

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included. "One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association “Vital to doing the business of publishing well.” —Independent Publisher "A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing "No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword "Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press “The bible of the industry.” —Associated Press “Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published “Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

 

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...

ORDER NOW

 

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more! Valuable Content Marketing

Readers will learn:
The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: