HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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Social selling may be the new frontier for trade publishers. Today HarperCollins announced a partnership with Twitter to promote the film tie-in edition of Insurgent in conjunction with the movie's release. Twitter Commerce allows Insurgent fans to purchase the book with one click, direct from HarperCollins, without leaving the social media site. HarperCollins and Twitter will promote the campaign and send targeted offers to users who are tweeting about the new film.
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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