HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to a mobile site, with exclusive content about the authors and book.
0 Comments
View Comments
Related Content
Comments