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HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program

June 2009

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June 2009

HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program----------------------------------------------------------
HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to...
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http://www.bookbusinessmag.com/article/harpercollins-use-2-d-barcodes-new-mobile-marketing-program-409033/1
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