Creating Online Products with Bottom-Line Impact
By the end of the year, Haworth will internally produce e-book versions of all of its original titles and 125 monographic titles that are co-published as special journal issues, Hall says.
This summer the company will launch a redesigned Web site that makes it easier for consumers and libraries to learn about Haworth’s latest publications. The Web site is developing RSS (Real Simple Syndication) feeds that will automatically update libraries about Haworth’s latest publications. By subscribing to an RSS feed, a library will be kept current on publishing schedules and details of new titles as they become available.
Streamlining content-submission also is on the docket, as Haworth is developing an electronic manuscript program that will be available in the second half of this year.
By controlling its production resources and leveraging electronic publishing to create new products, Haworth continues to master niche topic areas and remain relevant to customers. BB
John Gartner is a Portland, Ore.-based freelance writer and consultant. He is a regular contributor to Wired News and Technology Review.