How Can Publishers Successfully Use Social Media to Sell Books?
Social media marketing adviser Jesse S. McDougall discusses strategies that engage consumers and increase revenue
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As an author of Internet-marketing books and the former Web editor for Chelsea Green Publishing, Jesse S. McDougall knows a bit about using the Internet—and specifically, social media marketing—to sell books.
McDougall now runs White River Junction, Vt.-based Catalyst Webworks—a Web production and marketing firm—and much of what the “Start Your Own Blogging Business” author teaches clients is what he helped to pioneer at Chelsea Green.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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