How Can Publishers Successfully Use Social Media to Sell Books?
Social media marketing adviser Jesse S. McDougall discusses strategies that engage consumers and increase revenue
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Book Business Extra: Many marketers criticize social media as not having proven, measurable sales results. How can publishers track whether their social media efforts are working?
Jesse S. McDougall: ... When I was with Chelsea Green, what we kept an eye on was the Amazon sales rank for the day. So if we had a promotional effort for one of our books on, let's say, Facebook and Twitter, … we would make a note of the sales rank in the morning and then the sales rank after [the] promotion. Obviously, that's not a perfect indicator, because ... people buy books from a wider range of [retailers].
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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