Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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While that’s not necessarily bad, there are several actions we can take to alleviate this law of wasted effort:
• Learn from your mistakes. Over time, we’ve all seen some things work pretty well and some things that didn’t work well. This may sound obvious, but the smart person learns to focus time, money and efforts on the things that work. One reason most publishers focus on certain subjects is so that they can learn the market, get to know the audience, cultivate the experts in the field, and nurture relationships with the key media people who cover that subject. If you skitter from one subject to another, you never get a chance to find out what really works.
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- Companies:
- Amazon.com
- Target
- People:
- Blogs Blogs
- John Kremer
John Kremer
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