How Crowdsourcing is Powering New Publishing Platforms
Though the methods of self- and traditional publishing may appear to be at odds at times, they share the same end goal of creating valuable reading experiences. In fact, many publishers are finding that merging the two camps can lead to profitable new models. Crowdsourcing of content is one such model born of the self-publishing movement finding wider application. It provides an open forum for authors' works and utilizes readers as a filter for quality and for market testing. Publishers are adopting crowdsourcing platforms in order to empower readers and authors without losing them to pure self-publishing platforms.
- Companies:
- Macmillan Publishing Solutions
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.