6 Tips to Help Build Your SEO Strategy
How to earn the top spot on Google search results.
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Jamie Low
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Despite Google’s recent copyright-infringement settlement with U.S. book publishers over its Google Book Search tool, these same publishers are at risk of becoming increasingly irrelevant for searches on their own brands. Google’s book-scanning program is not a solution that provides content owners much control over how their titles are found. To increase the volume of our voice in the search results, we need to transform our assets into Web properties and promotional initiatives that will influence not only if our content will be found, but how it will be found.
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- Companies:
- Amazon.com
- Pearson Company
- Time Inc.
- Places:
- U.S.
Jamie Low
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