Building A Social Hive
Is all that tweeting, posting and sharing worth the time it takes? We spoke with publishers and marketing experts whose social media strategies have yielded loyal followings of eager book-buyers. Our savvy sources share 25 ways to make your social efforts more effective in 2014.
Dan Blank
Founder, We Grow Media
1. Put Quality Over Quantity
How can publishers maximize their social media? Focus on better serving their existing relationships, readers and customers, not on obsessing about growing “followers,” “fans,” “connections,” and “pins” to arbitrary levels.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.