Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Over the past few years, direct-to-consumer (D2C) sales have been top-of-mind for many in the publishing industry. This approach has also been hotly debated, with some advocating for deeper consumer relationships through data, and others equating D2C with taking on Amazon in the retail space—a fight in which few, if any, would like to engage. I caught up with five experts who have all dealt with D2C relationships in varying ways to gather some insight into this brave new world.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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