E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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Marketing your books to the blogosphere is one of the most fun and effective ways to find new customers. Unless your chosen topic is something outrageously obscure—underwater basket weaving?!—it is likely that every day thousands to millions of people flow through the blogs you have identified on your list of the top 10 to 15 blogs in your niche. (Remember that list?) Start with outreach to the blogosphere because establishing a strong presence with these heavy-hitters will make it much easier for you to build up your Twitter, Facebook and e-mail newsletter numbers.
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- Companies:
- Amazon.com
J.S. McDougall
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