36 Twitter Tips for Book Publishers
16. Ask questions. Even if you want to send [your followers] somewhere else, phrasing a tweet as a question, followed with a link to the answer or continuation can be intriguing.
17. Use lists and contests. Like blogging, anything with a list or “Top Five” (or 10, etc.) is popular (as is anything free or contests).
18. Give followers a sneak peek of upcoming sales, but do more than just tease “sale coming.” For example, [Harlequin] posted a link to the Freebie Friday page on a Wednesday so people could see what book was coming up, and that got quite a few clicks.
19. Make a sale sound unique. Our ‘Sadie Hawkins’ sale I tweeted today got some interest.
Tips from … Clint Greenleaf, CEO, Greenleaf Book Group
“We use Twitter mainly to interact with the publishing community and potential authors—we don’t do a whole lot of promotion of specific titles," says Greenleaf. "However, we encourage our authors to work Twitter to their advantage [for] book promotion. [Here are] a couple of tips we give them.”
20. Keep up with your account. A dead Twitter account is worse than no Twitter account. It makes the author and his or her book seem like it has run out of steam. If you don’t have the energy to Twitter at least a few times a week, it’s probably not worth it.
21. Give readers the opportunity to talk to you. Readers always want to talk about books they like, and Twitter is the perfect place to host a real-time conversation. If you can get enough people together (via announcements on a blog or on Twitter itself, a publisher-hosted Twitter event, or moving a pre-existing book club to Twitter), set a time, create a hashtag, and start interacting with your readers.