36 Twitter Tips for Book Publishers
How to tweet your way to successful title and author promotions. Plus, 5 ways your company can benefit from Twitter (and 6 tips to help you maximize your following).
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5. Have fun. Invent new … ways to engage your Twitter community—contests, polls, jokes, raffles, giveaways, etc.
Tips from … Jeffrey Yamaguchi, Online Director, Knopf Doubleday Publishing Group
Twitter.com/AAKnopf, /doubledaypub, /VintageAnchor, /PantheonBooks
6. Be strategically self-promoting. … Enter conversations tied to your book’s topic, and be engaged enough so that when you do bring up your own work and post a link to your site, it seems relevant to the conversation and not just like a sales pitch.
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Noelle Skodzinski
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