HP Accelerates Analog-to-Digital Publishing Transformation
New HP Indigo and Inkjet Web presses deliver more speed, media options and image-quality features
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Publishers increasingly use digital printing to extend the number of backlist titles they can profitably offer in print. Plus, digital printing meets growing demand for personalized and niche publications, such as personalized children’s books ordered online.
The trends collectively drive significant growth: According to industry research firm INTERQUEST, digital book printing is expected to grow by nearly 30 percent annually through 2015.(5)
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