Guest Column: What Readers Want From E-books
With the explosive growth in e-book sales and the entrance of multiple new devices and players, it seems like we are at the tipping point for e-books. But have any of us who are deeply involved in e-books—publishers, retailers, technology developers, standards organizations and writers—asked the question: What do e-book readers want?
The early e-book adopter was not a tech geek. Yes, some technology-loving nerds did buy e-readers, but the biggest audience has been the older, female romance reader. Certainly, the big retailers have done an amazing job luring the New York Times best-seller list audience, but avid female readers are even more important. They have been the early embracers of e-books and will continue to be crucial in e-books’ future growth.