Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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While Forte says the average children's app loses velocity after just three months, the I Spy apps have remained popular downloads for more than two years. According to Scholastic, "I Spy Spooky Mansion" began life in September 2009 as a top-five paid kids game and top-10 puzzle game in the App Store. It has since won several awards and continues to rank consistently in the top 100. (It doesn't hurt that Scholastic went back and optimized the app for the new iPad's Retina display.)
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James Sturdivant
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