Cover Story: Four Publishers Reveal Their App Strategies

In 
2012, 
book apps 
are a novelty 
no more. Two 
years after the launch of the iPad, 
publishers are find
ing ways to make apps an integral part of their brand strategy.

Deborah Forte, President, Scholastic Media

Scholastic's "I Spy Spookyi Mountain" app, based on the picture-riddle book and game franchise, has proven a perenially popular download on Apple's App Store. The app is also available on the Windows Phone and Nokia Lumia platforms.

Kaplan's flashcard apps have proven popular with students, providing a more convenient way to engage in a traditional study activity.

Maureen McMahon, President of Kaplan Publishing

Pfeiffer's "Leadership Challenge" app was designed to allow people to access useful content on the go.

Lisa Shannon, Associate Publisher, Pfeiffer

Springer's Cardiac CT Imaging app provides CT scan images for clinical cardiac physicians. It replaces a CD that used to come with its accompanying book.

Patricia Cleary, global e-product development manager, Springer Science + Business Media