Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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For this reason, Scholastic puts effort into making each app experience unique. While some publishers work with one app template and "skin" it differently for each book, Scholastic builds each app from scratch to ensure unique functionality. This allows Scholastic to optimize the experience for various age groups, purposes and content, Forte says.
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James Sturdivant
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