22 Tips for Healthier Offshore Manufacturing Relationships
In-depth, expert advice, from deciding whether a broker or factory-direct relationship is right for you to communicating effectively with your partners and avoiding hijacked content.
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When the Evangelical Christian Publishers Association (ECPA) hosted its annual Publishing University conference in Chicago in early November, publishers, printers and vendors who attended the “Offshoring” session were provided with tips, advice and a few fair warnings about partnering with offshore manufacturers. Jennifer Butenschoen, director of production at Harvest House Publishers, which publishes Bibles, self-help titles and gift books, presented a 90-minute crash course on the topic, during which she offered tips that Book Business readers should find useful in evaluating their own offshore manufacturing strategy.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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