E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
The tools we use to find content are changing and becoming more intelligent. Google can now distinguish between content that people find actually useful and content that has been perfectly optimized to game their system. Obviously, it is in Google's interest not to be gamed. Their goal is to return the most useful Web pages to searchers. CDO is on the right side of Google. SEO is on the wrong side. In fact, during a panel discussion during South by Southwest Interactive in March, Google's Matt Cutts revealed that the search engine now has plans to begin penalizing "over-optimized" Web pages. Of course, "over-optimized" is a fuzzy term, and I'm confident that anyone reading this article is not in danger of "over-optimizing" any Web pages—but, the move makes clear Google's feelings about SEO.
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- J.S. McDougall