E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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1. Will anyone care?!
There are a few ways to ask this question. I prefer the abrupt, "Will anyone care!?" But, you could also ask, "Is this useful to anyone else?" Or, "Is this more content than it is marketing?"
The answer to all these questions must be yes. Press releases, commercials and the majority of book trailers are created with the publisher's interests in mind—not the audience's. The content you post must offer value to those you wish to read it, or it will reflect poorly on the book and author it is promoting. People really only share and discuss advertisements once a year… and you can't afford air time during the Super Bowl.
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- J.S. McDougall
J.S. McDougall
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