E-marketing Strategy: SEO Is Dead. CDO Rules
Google exploded onto the scene because it recognized that the ability of Web developers to directly manipulate SERPs was an inherent flaw in the system, and the main contributor to poor search result relevance. It designed its new search engine—and improved search, and revolutionized the industry—by tossing this model out the window. Google, instead, ranked a page based not on what it contained, but on the importance, relevance and number of external sites linking to that page. This flip hindered the ability of Web developers to manipulate the search results—as they could no longer edit their own sites to manipulate the search engine. This made Google's results far superior to all other engines—a blow from which the other engines are still trying to recover.
- People:
- Britney Spears