Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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The one thing that remains constant in the book publishing industry is change. That seems to be the underlying response from book publishing industry leaders interviewed by Book Business magazine in various market segments—trade, educational, professional, scientific, technical and medical, university presses among others. These top executives describe the challenges they foresee in the industry, and their strategies for making the years ahead profitable:
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Brian R. Hook
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