Gene Therapy
That deviation has clearly reversed itself. As Michael Healy writes in his foreword to the BISG report, while the industry’s “appetite for innovation and experimentation that we discovered” may reflect the technological and distribution uncertainties of the times, “the survey and the case studies reveal, above all, optimism, determination and the willingness to use new tools and technologies in the process of creating the future.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.