The book business is becoming increasingly complex and publishing platforms more splintered. Developing innovative solutions often requires a generalist's eye for finding the common strands among the interwoven revenue streams, with a specialist's hand for applications that resonate with the consumer. Seasoned and savvy industry innovators are able to draw on knowledge of what has and hasn't worked in similar industries.
- Companies:
- HarperCollins
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.