Digital Directions: "In-sourcing" Production and Design
Publishers must bring these functions back in house to foster the collaborations that will define their digital strategies
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
In%20many%20cases,%20outsourced%20service%20providers%20connect%20directly%20with%20one%20another%20to%20create%20an%20externalized%20production%20flow.%20For%20example,%20an%20external%20compositor%20may%20send%20the%20final%20PDF%20files%20used%20for%20print%20to%20an%20ebook%20conversion%20service%20provider.%20The%20publishing%20staff%20therefore%20assumes%20the%20role%20of%20an%20orchestrator%20of%20vendors,%20never%20actually%20directly%20performing%20the%20tasks%20involved%20in%20creating%20digital%20products.<%2Fspan>%0D%0AAnd%20therein%20lies%20the%20danger.%20If%20publishing%20organizations%20remain%20outside%20the%20direct%20creative%20process,%20they%20have%20a%20limited%20ability%20to%20impact%20product%20innovation.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Finsourcing-production-design-creative-collaborations-digital-strategies%2F" target="_blank" class="email" data-post-id="3153" type="icon_link">
Email
Email
3 Comments
Comments
Times changed. Cincinnati lost its mantle as Pork Capital to Chicago, and that of Print Capital to New York. And so it goes.
Another significant trend over the following century was the realization that publishing organizations did not in fact have to do it all themselves. As publishers refined their business models and sought higher levels of economic performance, they realized that doing everything in-house was not always the most profitable path. It was often more economical to use the services of an external vendor. To achieve greater profitability, publishers created and maintained a rich network of vendor relationships.
3 Comments
View Comments
- People:
- Andrew Brenneman
Andrew Brenneman
Author's page
Related Content
Comments