IPA Endorses Thema

International Publishers Association Secretary General, Jens Bammel, has officially announced IPA's support of Thema, the new international subject category standard for books and e-books.

"With publishers everywhere keen to boost the 'discoverability' of their works, there is a growing realisation of the power of metadata to improve merchandising, sales and market intelligence. Subject classification of books and e-books is critical and given the increasingly international nature of the book trade, the need for a global scheme is clear: for too long, national divisions have been accepted as inevitable.