Is “Giving It Away” Good Business Strategy? An Interview with Nolo Vice President of Editorial Mary Randolph on her company’s progressive approach to legal publishing
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Extra: What do you feel are the biggest challenges your publishing segment is facing right now?
Mary Randolph: We are primarily a trade publisher, and our main markets are bookstores and libraries. As we all know, the number of independent bookstores has been declining for years, and the big chains are not expanding rapidly. But in general, all book publishers must come to grips with the fact that people go online first for information. They may actually find, when they’re searching, that their best solution is in a book. But we all know that people are getting more and more used to finding information in dribs and drabs as they ping around to different Web sites––and they’re used to getting it for free.
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- Companies:
- Amazon.com
- Nolo
- People Magazine
- People:
- Editorial Mary Randolph
- Places:
- Berkeley, Calif.
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