Is “Giving It Away” Good Business Strategy? An Interview with Nolo Vice President of Editorial Mary Randolph on her company’s progressive approach to legal publishing
Extra: How are you utilizing the Internet and new media to complement your print publications? Which areas have been successful for you and which areas do you hope to grow in the future?
Randolph: … On Nolo.com, visitors can read thousands of free articles; listen to free podcasts; order hard copies of Nolo books, software or forms; download copies of our books and software; read profiles of lawyers they might want to consult; or use our online services, for example, to make a will online. We regularly send free e-mail newsletters on specific topics (legal issues for landlords, for example) to customers who have requested a subscription. We will soon be launching a series of blogs by Nolo experts on some of our main topics, such as business, intellectual property, family law, tax and estate planning.
- Companies:
- Amazon.com
- Nolo
- People Magazine
- People:
- Editorial Mary Randolph
- Places:
- Berkeley, Calif.