Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Brian Howard: I suspect, as a medical publisher, your split between print and digital will be different from trade publishers.
Susan Driscoll: … It is complicated because most of our print … includes a digital component. We have a very big education business, and every one of our textbooks comes with an electronic version of the textbook with additional assets, and it's all bundled together —… just one price. So when you take that into account, over 60 percent of our revenue is electronic.
ยซ Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 AllNext ยป
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments