Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: Does the battle that's currently going on in the e-reader/tablet space influence WKH?
Driscoll: Not really. We're making our titles available in multiple platforms, and our philosophy is we want to be wherever the customer is. Today in medicine, Apple—the iPad and the iPhone—are the predominant devices. That said, we sell a lot of medical products through the Kindle app, and we think it's [the app for] iPad.
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