Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Howard: It sounds like you're doing quite a bit with mobile and anticipating more demand in that area going forward.
Driscoll: Absolutely. I think it's not necessarily "instead of." What we see in education is that students still prefer print, but they like the ability to have a mobile version of that print book. So it's not really either/or, it's both. And I think that for apps it's that they're really a replacement for the same kind of product, but they're new types of products. If you're a medical student, you have to study: You have the textbooks, but you might want your flashcards on a mobile app that you can take with you. We really focus on how and when people are using the different kinds of content that we create, then we're trying to figure out which of those are most likely to migrate to a mobile … or tablet device.