Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: What process do you have for getting that kind of usage information?
Driscoll: Gosh, I think Wolters Kluwer maybe five or six years ago started doing customer-insight work. So, we spend a lot of time going to the workplace of our users. … It's a more ethnographic kind of research, but we actually watch what they do and how they use our content. Because we found that people say they do something, but don't even realize what they're doing.
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