Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Maureen McMahon
President and Publisher • Kaplan Publishing
Founded in 1938, Kaplan is one of the premier names in higher education and professional test preparation materials and courses. With the launch of Kaplan Labs, a division dedicated to product development and testing, Kaplan is focusing on the synergies between print and digital products. Maureen McMahon spoke with Book Business from her office in New York.
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