Strategically Speaking: Is Digital Printing 'Ready for Prime Time'?
5 factors that may suggest a faster move to digital book manufacturing.
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If the economic advantage remains with offset, why should publishers consider giving digital manufacturing a broader role in their production and inventory strategies? No doubt offset printing has a role to play and will continue to do so for some time, but I suggest that near-term changes in the marketplace for books may warrant more conservative inventory strategies—for reasons that have as much to do with fundamental changes in product and distribution channels as recession-related pressures.
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David Hetherington
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