Putting Fans To Work: A new tool for successful author events
Talking with Togather's Andrew Kessler about smart, social audience building
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Brian Howard
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What's an author to do? Andrew Kessler—entrepreneur and author of "Martian Summer," his first-hand account of shadowing NASA's 2009 Phoenix Mars Lander mission—thinks he has an answer.
Togather.com, presently in beta, is a self-described "fansourcing" site that's designed to ensure that authors spend their promotional time effectively.
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