Press Release: John Wiley & Sons, Inc. Offers Iconic For Dummies Brand for Custom Business Content Solutions
Through Dummies B2B, brands can utilize digital products in addition to custom print content and brand licensing to reach customers and employees.
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"The content marketing space is crowded, so businesses are constantly challenged to make their products and services stand out among the noise," explained David Palmer, marketing director at Wiley "Leveraging the familiar branding of For Dummies allows businesses to create content that speaks right to the audience that they're targeting in a straightforward and approachable way."
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- Companies:
- John Wiley & Sons
- Places:
- Hoboken, N.J.
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