Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
As the 2012 general election looms, the book marketplace, already flooded with politically themed tomes, will become even moreso. Red and blue and donkeys and elephants and flag pins and profiles in courage… it’s enough to drive even the most fervent politico batty. With so much noise, it can be hard to get your signal picked up. Then we heard about Geoff Smart’s “Leadocracy.” The New York Times Bestseller, published by independent Austin, Texas-based Greenleaf Book Group, is about hiring great leaders into government (where, it’s reasoned, there is a dearth). We were curious to know how Smart and Greenleaf cut through the clutter to get their book noticed—and bought—in great numbers. We caught up with Smart, coauthor of another New York Times Bestseller “Who: The A Method for Hiring,” and Tanya Hall, Greenleaf’s Director of Marketing and Business Development, via email for a quick Q&A about the launch strategy behind the book.