Cover Story: Embracing a Different Publishing World
Leading publishers give us a behind-the-scenes look into their views on a shifting marketplace, largest growth areas and where they’re investing most heavily.
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Book Business interviewed the heads of several publishing companies in various market segments—Niko Pfund of Oxford University Press, Zondervan's Moe Girkins and Cengage's Ron Mobed—to gain their insights on an evolving publishing world. The good news: The shifts in the market seem to be borderline irrelevant. Of course, they require shifts in business strategies and models, and product offerings—no small feat; but the publisher's primary goal remains the same as it always has been—serving content that customers need and want.
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- People:
- Niko Pfund
- Places:
- Oxford
E
Noelle Skodzinski
Author's page
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