Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
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For a company that celebrated its 50th anniversary last year, Minneapolis-based Lerner Publishing Group is not spending much time looking back at its history and tradition. Instead, it is focused on remaining lithe enough to adapt to the changing book market.
With its acquisition of Darby Creek Publishing on New Year's Day, the company's list of imprints grew to nine, and it has more than 3,500 titles in print, serving the K-12 school and library markets. But Adam Lerner, president and publisher of the independent, family-owned children's book publisher, says one secret to thriving in today's environment is understanding that the company can't continue to rely on print revenue alone.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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