Living Digitally in a Four-Color World
ease of data transmission without overnight carriers
reduced makeready times on larger format presses and
reduced paper waste.
At R.R. Donnelley, the ability to offer shorter schedules to its customers and to help publishers create lower break-even points was one of the reasons Donnelley opened a new facility with CTP capabilities in Roanoke, VA, last May, says John Pecaric, division director. "We felt like there was a critical need in the industry to be able to address cycle times as well as reduce the cost associated with creating titles," he explains. "There's so much fixed cost associated with creating a title.
"Currently," notes Craig Bauer, facilitator of information technology and digital prepress for R.R. Donnelley & Sons, the Roanoke facility is using Creo 3244 platesetters with thermal imaging to run 70 to 80 percent of all new incoming titles CTP (compared to 40 percent last year). "By the year 2000, everything will be digital," Pecaric predicts.
"Flexibility of imposing to different press configurations upon output of plates," also makes a CTP workflow attractive, notes Steve Franzino, vice president of technology, Courier Corp., N. Chelmsford, MA. He points out that the biggest advantage--better print quality--is most dramatic with four-color.
Courier, Franzino says, had been researching "the multitude of CTP options for the last three years or so," before installing its Creo thermal Trendsetter last March at the company's Kendallville, KY, plant.
Flexibility is also appreciated by Tom Carpenter, director of book development for the publisher North American Outdoor Group (NAOG), Minnetonka, MN, not only in terms of getting a smoother workflow, but also in terms of simpler and more economical book updates.
"NAOG didn't really convert to a CTP workflow," says Carpenter. "Rather, when we began a fairly heavy development initiative (for) four-color books about a year and a half ago, we decided (that) CTP was the only way to go. As far as four-color work goes, we have no other experiences than CTP." According to Carpenter, while black-and-white titles are still produced using traditional prepress methods and tools, all the four-color titles (approximately 40 a year, with subjects being hunting, finishing, gardening, home improvement and cooking) are done CTP.