There was much was buzz about direct-to-consumer sales, gaming, data, and the ubiquitous innovation. Presenting on "Big Data: How to Use Analytics to Increase eBook ROI" was ePubDirect CEO Gareth Cuddy who discussed applying big data principles to publishing. Cuddy suggests publishers need to adjust to the fact that there is more data, coming at a higher speed, with greater diversity, and of varying quality. He called it the 4 V's of data.
- Companies:
- Fox
- People Magazine
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.