Press Release: Macmillan Publishers Launches Innovative Marketing Dashboard
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Macmillan Publishers, in collaboration with Next Big Sound, announced today the development of an innovative business intelligence dashboard called Next Big Book, signifying a monumental step forward for book marketers in the digital era.
The tool draws sales, publicity, events, social media, web traffic, and web trends data together on a daily basis in order to provide a holistic view of a book's trajectory in the marketplace and highlight which factors are most influential, from social signals to book tours. Within the next three months, Macmillan will make data from Next Big Book available to all its authors and agents.
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