Major Book Publishers Unveil Their E-Book Offerings
They're overseeing a team of 15 editorial, marketing and technical staffers. Roger Cooper, former vice president and editorial director for Doubleday Direct, joined iPublish as consultant for editorial strategic alliances.
Said Voynow in a published statement: "We want to target our readers and publish for them more effectively. The evolving digital marketplace will allow us to do this."
According to Maureen Mahon Egen, president of Time Warner Trade Publishing, the company will convert a vast range of existing content to the digital format in the months leading up the iPublish.com launch. It will offer original e-books by well-known authors for distribution through its network of partners.
Egen said bestselling authors such as David Baldacci, Walter Mosley and Robert Kiyosaki have already signed on to write new content exclusively for iPublish.com.