‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Green is the new black … or is it the new pink? Either way, green is in. With more and more of corporate America joining the green movement, environmental sustainability continues to gain momentum in society. But the decision to do one’s part to help the environment starts with the individual, which is exactly who one publisher is betting on with its launch of “The Green Book” this month.
0 Comments
View Comments
- Companies:
- Crown
- Random House Inc.
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments